Co-Auto Motor Company & Jackson

This advertisement for Jackson Automobile Company product appeared in the February 27, 1910 Indianapolis Star. The ad - which was purchased by an Indianapolis dealership know as "Co-Auto Motor Company" is pretty bold, in-your-face with its claims of an unbeatable Jackson "30" product. The dealership was located in downtown Indianapolis at 23-25 Kentucky Avenue. The ad is useful in that it lists a number of their successes in competition from the 1909 season. Check out the article I wrote for more details about the same ad but in PDF attachment form elsewhere on First Super Speedway. Also, keep in mind that a Jackson was leading the deadly August 1909 Wheeler-Schebler Trophy at the Indianapolis Motor Speedway when the event was canceled by the American Automobile Association (AAA). Jackson protested.

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