National Ad - May 1910

This attachment contains a National Motor Vehicle Company advertisement which orginally appeared in the May 29, 1910 Indianapolis Star. The ad ran in association with articles that reported on  the first two days of the May 1910 race meet at the Indianapolis Motor Speedway.
These races were part of the May 1910 weekend that included "national championships," a newly-announced distinction by the American Automobile Association (AAA) for select race meets. Car manufacturers were keen to make a great showing. Check out other articles that provide additional summaries on the results of the races staged May 27 and May 28 elsewhere on First Super Speedway.
Also, check out these other relevant articles:

Let's unpack the content of this ad.
The head stresses that the National entries were National "40" stock cars, not purpose-built racing machines. The big accomplishment is called out, their win probably the second biggest single event of the three-day meet, the 100 mile Prest-O-Lite Trophy. The winning time of 83 minutes, 43 seconds is highlighted. The company's success in individual events appears as follows:

  • Winner, Tom Kincaid, 301-450 cubic inch class, five miles.
  • Winner, Johnny Aitken, 451-600 class, 10 miles.
  • Third, Howdy Wilcox, 451-600 class, 10 miles.
  • Winner, Art Greiner, Free-For-All Amateur Handicap, five miles.
  • Second, Tousey, Free-For-All Handicap, five miles.
  • Winner, Greiner, stock car amateur, five miles.
  • Second, Tousey, stock car amateur, five miles.
  • Winner, Kincaid, 301-450 class, Prest-O-Lite Trophy, 100 miles.
  • Second, Charlie Merz, 301-450 class, Prest-O-Lite Trophy, 100 miles.
  • Winner, Aitken, 301-450 class, 10 miles.
  • Second, Don Herr, 451-600 class, five miles.
  • Third, Aitken, 451-600 class, five miles.
  • Winner, Wilcox, Free-For-All Handicap, 10 miles.

The ad also stresses that Aitken finished third with a stock car against purpose-built racers like the Marmon Wasp (with Ray Harroun at the wheel) in the 200-mile Wheeler-Schebler Trophy. In all National had seven victories, five seconds and four thirds with one day left in the three-day meeting.
Again, note that the ad stresses heavily that the racers were stock cars and were available to the consumer at $2,500. The local dealer - referred to as an agent - was the Fisher Auto Company.
I also want to note the spelling of Tom Kincaid's name. In this ad from the company that employed him, it is spelled, "Kincade." It's frustrating for me because I crave accuracy and from newspaper reports I constantly see the name spelled alternatively as "Kincaid" or "Kincade." Given that I would think National would be careful to get the spelling of one of their star driver's names correctly spelled I am now doubting my earlier belief that the correct spelling is "Kincaid." Candidly I just don't know...
Note that Nordyke & Marmon ran a similar advertisement also reporting race results, with their spin, of course!

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