N.C.R. Speedway - 1924

Thanks to First Super Speedway follower Major Simms we can share this "mystery" photo. This is a poster to promote a "contest" held in 1924 at "N.C.R. Speedway." Major is inquiring about more information:

  • Where was this Speedway?
  • When in the year was the race held?
  • Who won? Other results?
  • How many years was the track in operation?

If anyone knows more, please contact me and we can help Major - plus get the story published here.
Note! Thanks to Jeff Opt, former archivist of the N.C.R. collection (located at daytonhistory.org) we now know a lot more about this poster. Jeff wrote on December 20, 1017:
First, N.C.R. is the initials of National Cash Register, located in Dayton, Ohio. NCR was the largest manufacturer of cash registers in the world. This poster was created as part of a sales promotion to motivate their sales staff. It was a fictional race. Each salesman in each office across the nation was assigned a car and their position in "the race" was determined by how well they met their weekly sales quota over a set period of time - usually, these promotions ran 3 months or so. At the end, the salesmen/drivers who had the highest standings were awarded prizes.
That said there are some very real elements about this poster, the image is based on real locations - this is the grandstand at the Montgomery County  (Ohio) Fairground and the track, which was mostly used for horse racing. In the background, you can see the buildings of the N.C.R. factory. NCR also brought in race cars and ran them around the track and photographed them as a reference for their art department to create this poster.
Edward Deeds, one of the very high ups in the company, attended the 1911 Indianapolis 500. He was so impressed with this display of speed and engineering, that he convinced John Patterson, founder of NCR, to sponsor an excursion trip for many of his employees to the 1912 Indianapolis 500 so they could be inspired as well.
Race fans and even motorsports marketing professionals today may not understand that commercializing auto racing was not just a phenomenon that modestly kicked into gear during the mid-twentieth century, but was burgeoning almost from the birth of the sport. Case in point, check out an article elsewhere on First Super Speedway that describes customer hospitality presented by the Cole Motor Car Company at the first Indianapolis 500.

NCR Speedway 1924.JPG971.64 KB