Russell Benefit Buick Ad - 1906

This Federal Motor Car Company co-op ad with the Buick appeared in the October 21, 1906 Indianapolis Star.
As you can read, Buick is touting their success in a unique auto race meet at the Indiana State Fairgrounds dirt oval on the previous day. On this occasion automobiles, organized by the Indianapolis Automobile Racing Association, shared the track with horses competing in trotting events organized by the Gentlemen's Driving Club. The racing event that triggered this promotion was a community effort to raise funds to aid the surviving family of fallen Police Patrolman Charles Russell. The event was referred to as the Russell Family Benefit
You can sink your teeth deep into some delicious information about the Russell Family Benefit at the following links:

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