Bill Endicott's Cole - May 1910

This image orginally appeared in the May 27, 1910 Indianapolis Sun complementing articles covering the first day of racing at the May 1910 race meet at the Indianapolis Motor Speedway. These contests were part of the May 1910 weekend that included "national championships," a newly-announced distinction by the American Automobile Association (AAA) for select race meets. Car manufacturers were keen to make a great showing.
 
This photo is of "Farmer" Bill Endicott who drove for several companies among them Cole and Case. In this grainy image he is seen at the wheel of an Indianapolis-built Cole. Endicott is another of the Heroic Age drivers with no organized biography. The following links connect you to the best information available about him - and I believe this is easily the greatest consolidated collection of articles that help paint a picture of the man, the driver.

• Bill Endicott (1910)
• "Farmer" Bill Endicott
• Bill Endicott @ Time Trials
• Hero: "Farmer" Bill Endicott
• Case Team Does Paris, TX
• Atlanta May 1910 Summary
• Endicott @ "Frigid" Time Trials!
• Endicott A "Dark-Faced Minstrel"
• Bill Endicott in 1910
• Bill Endicott with Westcott

The caption that originally appeared with this photo reads:
"Bill Endicott, who pilots the Cole '30,' has been in the grave four times, according to newspapers, but Endicott is still driving racing cars. Endicott was in the Brighton Beach Motordrome 24-hour race, and a rough track sent driver and car into the ditch. Outside of a sprained ankle, the Cole driver was ready to re-enter the race, but was prevented by the referee. Endicott's friends expect him to win several of the events for small cars at the Speedway races. Endicott's driving with his Cole '30' has been spectacular. Endicott finished second in Event No. 3 to Chevrolet."