Fisher Automobile Company - 1909

Indianapolis Motor Speedway founder Carl Fisher started numerous businesses during his career and one was the Fisher Automobile Company, the first auto dealership in Indianapolis, perhaps the country. This image first appeared in the August 15, 1909, Indianapolis Star.
Note that elsewhere on First Super Speedway you can find a healthy collection of advertisements placed by the company. Among the car brands, Fisher sold were Stoddard-Dayton, Maxwell, and National. Check out the addresses communicated in the advertisements as they help us to understand the various locations of Fisher Automobile Company and how it was growing and changing during these times. The Fisher Automobile Company merged with Gibson Automobile Company in 1911 and the name disappeared. The name returned when a new Fisher Automobile Company was incorporated in 1913. The building in this image was located at the corner of Vermont Street and Capitol Avenue.

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