About Us

Mark Dill on Victory Lane

Mark Dill (blue circle) led the Nortel marketing program that sponsored Treadway Racing and their one-two finish in the 1997 Indy 500 with winner Arie Luyendyk and Scott Goodyear.

First Super Speedway is the largest on-line archive of primary research about pre-1920 auto racing history in the world. A service of Mark Dill Enterprises, Inc., First Super Speedway is ideal for history researchers, authors, motorsports journalists, educators and auto racing history aficionados. First Super Speedway has a mirror Facebook Page and Twitter account.

Mark Dill Enterprises, Inc. offers expertise in motorsports history, promotion and communications.

Services offered include:

  • Writing - articles, promotional literature, books and more.
  • Public Speaking - entertaining and informative presentations in motorsports history as well as promotional strategies in getting the biggest bang from your buck in using racing as a marketing platform for sales and brand development.
  • Multi-media: Web and video development on motorsports and its history.
  • Consultation on motorsports history for documentaries, motion pictures, books, articles and more.
  • Consultation on developing powerful customer experiences at auto racing events.
  • Consultation on redefining the value proposition of auto racing events to increase ticket sales and rejuvenate the sport overall.

Background on Mark Dill, President, Mark Dill Enterprises, Inc.

Born in Indianapolis, Mark Dill is a life-long auto racing fan and car enthusiast. While he spent most of his career in public relations and marketing roles in high tech companies, his responsibilities have frequently intersected with auto racing. While studying journalism at Indiana University Mark worked as news director of Indianapolis Raceway Park. He took a turn racing cars in Sports Car Club of America (SCCA) competition, winning the Southern California G-Production time trial championship in 1980 while completing a second baccalaureate in marketing at Long Beach State and later an MBA from San Jose State.

After becoming vice president of marketing at Nortel, Mark developed an IndyCar sponsorship working with driver Scott Goodyear for five years. Mark arranged sponsorship of Scott's teammate Arie Luyendyk at the Indianapolis 500 in 1997 and the team enjoyed a one-two finish. This was the first time since 1948 that a sponsor finished one-two at the Greatest Spectacle in Racing.

Mark has held a variety of executive positions at Fortune 500 corporations, venture capital-backed start-ups, and not-for-profit companies such as AT&T, Nortel, Corvis, Blue Cross Blue Sheild of North Carolina. He also founded his own marketing and communications services company, Mark Dill Enterprises Inc., in 2008.

Mark consults on book and Web projects and writes numerous articles on auto racing history, including many published in Indianapolis Motor Speedway programs. He was also heavily involved with Long Island, New York Historian Howard Kroplick on the book, "The Vanderbilt Cup Races of Long Island." In 2010 Mark accepted the position of Vice President of Marketing and Public Relations at the Indianapolis Motor Speedway (IMS) and served that organization for three racing seasons. He continues to author articles about the history of the Speedway and the Indianapolis 500 for IMS. 

  • During his time at IMS Mark led the production and promotion of the hugely successful 100th anniversary Indianapolis 500 in 2011. Other accomplishments and innovations included:
  • The introduction of the "Brickyard Super Weekend" to bring the Grand-Am sports cars and the Xfinity series to the track for the first time.
  • The creation of the "Celebration of Automobiles" vintage and collector car show.
  • "Emerging Tech Day," an event looking ahead to the future of the automobile and alternative energy solutions.
  • Introducing the track to the SportsCar Vintage Racing Association (SVRA) to bring vintage racing to IMS for the first time in its 100+ years of history.
  • Establishing the track's first official Fan Council and customer rewards program. 

Mark operates Mark Dill Enterprises, Inc. with his wife, Esther, who is also an owner of the company. Their company has been particularly active with marketing and communication projects for the rapidly growing sport of vintage auto racing with both the SVRA and RACER Media & Marketing as well as services for physical fitness and especially running programs.

Mark is a regular guest and commentator for radio, podcasts, TV and print media. He is on the board of the Tobacco Road Marathon Association, a 501c3 non-profit business that has gifted over $630,000 in charitable giving to military charities, the American Red Cross and the JDRF among others. Mark serves as director of marketing and public relations for the organization where he sets the overall branding and promotional strategies. Tactically, he establishes and evolves the organization brand voice and focuses Web data analytics, social media marketing, news release distribution through PR Newswire and other channels, as well as developing activation projects with sponsors.

First and foremost Mark is a family man. He and Esther, his wife of 31 years, have two daughters - both graduates of North Carolina universities.

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Mark Dill on way to winning 1980 Cal Club time trial championship

Mark Dill and his Cal Club time trial championship winning Spitfire.

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