This is a nice collection of advertisements from automobile manufacturers and suppliers that ran the day after the first day of the July 1910 race meet at the Indianapolis Motor Speedway. Not only are they interesting, but they are great quick references for the results of the races. Worth the time.
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While Rickenbacker's first foray into big business ended in disappointment when the Rickenbacker Motor Company he founded in 1921 failed five years later, his internal compass remained intact. After making good on substantial debts he incurred in the car business, Rickenbacker found the financial backing to purchase the Indianapolis Motor Speedway in November 1927.