Fisher Driving Apparel

This is a unique ad that ran in the June 20, 1909 Indianapolis Star and was purchased by the Fisher Automobile Company to promote their line of driving apparel. While fashion was a consideration but also very much utilitarian. Cars of the day - as depicted in the art in the ad - were open air leaving driver and passengers exposed to the elements. Even on pleasant days the roads of the era were in most cases dirt or macadam resulting in dusty travel. Almost an anachronistic term today but one of the most essential items to the motorist wardrobe was the "duster." This was typically a linen overcoat analogous today's lab coat.