Overland & Fisher Advertise

This image of a cooperative advertisement by the Overland Automobile Company and the Fisher Automobile Company dealership  was published in the Sunday, March 20, 1910 Indianapolis Star. It was part of  a special supplemental section about the upcoming March 28 Indianapolis Automobile Show presented by the Indianapolis Automobile Trade Association (IATA). Key features of the event were the Floral Parade, contests (complete with trophies) at the Indianapolis Motor Speedway and concluding banquet at the Denison Hotel.
 
I like to make note of the address of the Fisher Automobile Company on a given date as Carl Fisher moved the location of his dealership several times. This ad for Overland contains the company's address at Vermont Street and Capital Avenue in Indianapolis. The two companies advetised together regularly.