Bill Endicott's Westcott - 1910

This article from the May 20, 1910 Indianapolis Sun reports that the Westcott Automobile Company of Richmond, Indiana had decided to enter auto racing. Their first effort was the May 1910 race meet at the Indianapolis Motor Speedway. The May 1910 race meet weekend included "national championships," a newly-announced distinction by the American Automobile Association (AAA) for select race meets. Car manufacturers were keen to make a great showing. Check out other articles that provide additional summaries on the results of the races staged May 27 and May 28 elsewhere on First Super Speedway.
This article reports that "Farmer" Bill Endicott, known as a driver for the Cole Motor Company, was in the interesting position of racing for two teams. Cole was still his primary interest but where they were not entered Endicott was to drive for Westscott. The new Westscott racer was reported to be 40 HP with an engine displacement of 301 to 450 cubic inches. Note that the Cole factory is reported to have been on East Washington Street in downtown Indianapolis. Endicott's Cole racer was the model "30" touring car. His teammate was Louis Edmunds.
This brief article also reports that amateur sensation Caleb Bragg was entering the Indianapolis race at the newly paved Brickyard with his Fiat race car. Note that apparently Bragg submitted his entry via telegraph. There is an oblique reference to his victory at Playa Del Rey in a match race over Barney Oldfield at a race meet the previous month. Oldfield is invoked again when the article notes that Eddie Hearne was entered in the Benz racer Barney had driven at the Speedway the previous August