Fisher's Balloon Stunt

Perhap's Carl Fisher's most dramatic and brilliant promotional stunt, this article covers his balloon flight over Indianapolis - replacing the passenger basket with a Stoddard-Dayton automobile from his dealership. The flight occurred October 30, 1908 at about the time Fisher was reviewing tracts of land just West of Indianapolis for the purpose of building the Indianapolis Motor Speedway. He also ran the largest - and first - automobile dealership in Indianapolis and this promotional stunt worked to attract more customers to his showroom floor. This article with a poor quality image appeared in the Indianapolis Star on October 31, 1908.