This folder contains accounts of the races that occurred at the Indianapolis Motor Speedway over the Memorial Day weekend in 1910. All the stars of the day attended, including Ray Harroun, Joe Dawson, Bob Burman and Barney Oldfield. Harroun won events for Marmon and Oldfield set a new track mile record in his world land speed racer, the “Lightning Benz,” otherwise known as the “Blitzen Benz.” This race also offered an obstacle course promoted by the Overland Motors Company. This entailed wooden ramps and a route that took cars off the Speedway’s course, into the infield and through the drainage ditch in the southwest turn. Ernie Moross was the Director of Contests and was responsible for developing the program of events.

Brickyard Program - May 1910

This article originally appeared in the April 3, 1910 Indianapolis Star.

One of the most unique chapters of Indianapolis Motor Speedway history was the June 1910 aviation show. Speedway President Carl Fisher loved leading edge technology, and he was almost as fascinated with aviation as race cars. This folder is packed with articles about that six day event which featured appearances by the Wright brothers and their star pilot, 21 year old Walter Brookins, who set a world altitude record at the meet. Carl Fisher got into the act, riding with Orville Wright in one of his pipe and stretched silk biplanes at dusk on one of the evenings. Fisher and Wright, fully exposed to the elements, laid on their stomachs, the Speedway president white-knuckling the metal pipe structure.

Wright Brothers Contract Change - 1910

The attached article was originally published in the April 28, 1910 Indianapolis Star.

This little known automobile show was staged in Indianapolis and involved the Indianapolis Motor Speedway in March 1910. The Speedway founders were very in tune with the automobile industry and especially the many companies (Marmon, Marion, Premier, etc.) based in Indianapolis. The environment in Indianapolis at this time was electric and not unlike Silicon Valley in its formative years. An extensive network of excited, energetic entrepreneurs full of optimism were constantly interacting with one another exploring opportunities to advance their businesses and make barrels full of money. This auto show was another great promotion these bright, visionary men believed would advance their cause.

Auto Show Opens - 1910

This article originally appeared in the March 29, 1910 Indianapolis Star. This was published as the initial report from day one of the March 1910 Indianapolis Auto Show.
Auto Show Ready - 1910

This article first appeared in the Sunday, March 27, 1910 Indianapolis Star. It was the day before the beginning of the 1910 Indianapolis Automobile Show and the article summarizes preparations. The author positions the event as an inflection point for the industry as evidenced by this excerpt:
 
1910 Floral Parade - Complete Coverage

This article was originally published in the March 31, 1910 Indianapolis Star. It is an interesting account of the floral parade that was one of the most anticipated features of the March 1910 Indianapolis Automobile Show.
Industrial Parade - 1910 Auto Show

The attachments below tell the story of the "industrial parade" of automobiles that took place in Indianapolis on April 1, 1910 as part of of the March 1910 Indianapolis Automobile Show.
Indianapolis Auto Show Banquet - 1910

The two attachments below contain articles that report on the grand banquet that was the concluding ceremony to the March 1910 Indianapolis Auto Show. The first article was published April 2, 1910 in the Indianapolis Star and the second appeared the next day in the same paper.
National to Atlanta - 1910

This article first appeared in the April 28, 1910 Indianapolis Star.
Vanderbilt Cup Announces 1910 Date

This article was published in the April 17, 1910 Indianapolis Star.
American Grand Prize 1910 Date

This article was published in the April 17, 1910 in the Indianapolis Star.