Early Indianapolis Auto Industry

Fisher Automobile Co. Ad for Overland

This co op advertisement by the Fisher Automobile Company and the Overland Automobile Company is a terrific complement to another Overland advertorial as both tell the story of the company's fortunes especially after its acquisition by industry tycoon

Speedway As A Proving Ground

This article originally appeared in the February 24, 1910 Indianapolis Star. It is essentially an automotive news digest not unlike the "pit pass" concept today's race fan is familiar with. The lead article asserts that the Indianapolis Motor Speedway is an essential proving ground for the still nascent automobile industry to prove their products.
Indy Auto Gossip - 1910

This article was originally published on January 23, 1910 in the Indianapolis Star. This is a digest column with various short news items concerning the auto industry. In some cases it is better described as the "engine" or "motor" industry as the same powerplants were used both in both cars and airplanes. In fact, the first item poses the question, will aero and auto clubs merge?
The items follow:
Overland's Big Deal @ Chicago

The attached article originally appeared in the February 10, 1910 Indianapolis Star. The report was generated from the Chicago Auto Show and focused on the success of Indianapolis-based automobile manufacturers most notably the Willys-Overland factory which announced a $4 million deal for 3,500 cars to an "agent" for the company in St. Louis and Dallas.
Critique of Chicago Auto Show 1910

The first attachment below contains an article that originally appeared in the February 7, 1910, Indianapolis Star. The report was generated from the Chicago Auto Show and was written by an outstanding automotive and motorsports journalist of the age Peter Paul "P.P." Willis.
Indy Leads Race Car Production

This first attachment below contains an article that originally appeared in the January 26, 1910, Indianapolis Star. As the automobile industry and all associated parties looked ahead to the 1910 racing season Indianapolis ranked number one in entries in motorsport.
Indy Angles on 1910 NY Auto Show

This article originally appeared in the January 16, 1910 Indianapolis Star and focused on the activities of the Indianapolis auto industry and motorsport leadership. This is a brief article but covers a lot of ground.
Racing Tests Cars

This article was first published in the February 27, 1910 Indianapolis Star. An interesting piece, it editorializes that high speed road or oval track racing is the best way for manufacturers to develop automobiles.
Marmon Wasp Project Begins

This article originally appeared in the January 30, 1910 Indianapolis Star and discusses the plans of the Marmon company to design and construct the Marmon Wasp, the car destined to became one of the most iconic racing machines in history as winner of the first Indianapolis 500.
Indianapolis, Car Production & Forward Magazine

This unique article was published in the March 13, 1910 Indianapolis Star. It summarizes some interesting reading available in Forward Magazine, apparently the publication of a business organization known as the Commercial Club.