Piano Takes Flight

This article is about an Indianapolis area piano store that called on Indianapolis Motor Speedway founderĀ Carl Fisher and his ballooning mentor George Bumbaugh to create a promotional event for them by flying a Baldwin piano over the city in 1912. Inspired by Fisher's car promotion four years earlierĀ when he flew a Stoddard-Dayton automobile over Indianapolis to promote his dealership, the piano store owners hoped to attract the same level of attention. This article is a reflection piece which appeared in the Indianapolis Times on February 7, 1960. The text is accompanied by several images.

Indianapolis_Speedway_Balloon_Race_1912.pdf649.83 KB