Auto Industry Notes - May 1910

These attachments contain two articles published in the Indianapolis Star in May 1910.
Attachment AutoNotes050810 (published May 8, 1910) like the other article, is a digest column of quick notes about various players in the automotive world, particularly in Indianapolis. Here are the highlights:

The second digest column in attachment AutoNotes052210 (published May 22, 1910) the week of the national circuit race meet at the Indianapolis Motor Speedway. This attachment also had a short article concerning Cole automobile performance. The digest topics were:

  • W.J. Mead, secretary and general manager of the Olds Motor Works announced the sale of a seven-passenger Oldsmobile Limted to Philadelphia Mayor John Reyburn.
  • The Touring Club of America charted a 4,000-mile tour for J.L. Hebberd, described as a "prominent motorist," to travel from his home in El Paso, Texas to Springfield, Massachusetts by way of Denver and Chicago.
  • P.D. Stubbs, formerly of Overland, joined the sales staff of the Hudson Motor Car Company. He had also worked with the White company as well as other automotive firms.
  • Amateur race driver Art Griener arrived in Indianapolis from Chicago. He had his National "40" on the Speedway practicing for the upcoming national circuit races. 
  • W.D. Tousey, another amateur racer, arrived with his National "40" and professional driver Harry Harvey who would also compete in the "open" events.
  • H.F. Sundon is noted as a National traveling representative. He was preparing for a trip to St. Louis but planned to return for the upcoming races.
  • Employees of the Overland-Marion auto factories were presented with souvenir booklets as a keepsake of a recent employee picnic. An inscription from Vice President Will H. Brown read, "Please accpet this little souvenir with my compliments as I desire thus to express to you, my fellow worker, that I sincerely appreciate your earnest efforts. For co-operation I thank you, and trust that our labor, to make our cars the greatest cars on earth, will be as pleasant in the future as in the past."
  • Plans for a hazard race, presented by Overland, are noted. This item indicates that 15 factory test cars would be on hand and "sent through thrilling capers." The drivers were called "motor cowboys," who planned to drive over portable bridges and through the track's creek. All of this, according to the report, was to educate the public on how well a motor car could perform under difficult circumstances.
  • Overland again promised to supply visiting newspaper reporters with cars for transportation.
  • An item considering the Marion race team is interesting because there is no mention of Lewis Strang whom earlier the company had recruited to play the role of "captain." Strang was struggling to save his marriage at the time and that may have been why he did not (apparently) take the job. The drivers were listed as Gil Andersen and Charles Stutz. Stutz' involvement is interesting too in that he announced his retirement from racing in March. A list of the races the team planned to compete in is provided.
  • Overland President J.N. Willys was in Texas and not expected back until the following Monday. He was apparently visiting the Lone Star State because of plans to construct a large assembly plant at Ft. Worth. "Boosters" of that city had visited Indianapolis the previous week and had a private train car for transportation. They used that luxury convenience to entertain Willys and carry him back to Ft. Worth with them.
  • William B. Esterley, Firestone Tire and Rubber Company representative to the Indianapolis district was reportedly headed back to the company's Akron, Ohion headquarters for a brief business trip.
  • Ray F. McNamara of the Premier Motor Manufacturing Company was on a business trip to Pittsburg.
  • W. McK. White is noted as the advertising manager for Premier. He was on a tour to French Lick in a Premier Clubman touring car along with a few colleagues.
  • The Flat Tire Club was reportedly planning to move their luncheon headquarters away from the Denison Hotel. The new location would be announced later.
  • C.P. Henderson, general maager of the Henderson Motor Sales Company - another dealership - had apparently closed a deal to represent the Cole factory product in his network of dealers.

An additional article seperate from the digest the item concerning Cole discussed the company's success in a Chicago Motor Club Economy run. The machine covered a distance well over 100 miles through rough terrain. No mechanical issues were reported, but one tire was punctured. J.J. Cole is listed at the company's president and is quoted:
"It is very gratifying to have our car be first in such a contest. For, in view of all its recent speed victories, it demonstrates beyond a doubt that in designing the car for speed the matter of fuel economy was not sacrificed."

AutoNotes050810.pdf761.86 KB
AutoNotes052210.pdf404.04 KB